Facebook Marketing

Facebook is an excellent social networking tool for Public Relations. Many of the features integrated into Facebook can be used to advertise events or products without being too intrusive. Here are some quick and easy ways to market to your friends on Facebook:

  1. Creating Facebook Groups: This application is perfect if you want to promote a company or a non-profit organization. The Facebook groups application is by default activated on every Facebook user’s profile. Most people have at least two or three groups that they are a part of. It is pretty easy to get Facebook users to join groups; all you have to do is create the group and invite people on your friends list to your group. The invitations that you send out through the group are low pressure. Facebook does not notify you when somebody declines your invitation making group invitations non-intrusive.
  2. Creating Facebook Events: Facebook Events are similar to Facebook groups except that they’re usually used to promote one time events, such as Magazine Release parties or casual social gatherings. Events are great because they can be used in tandem with Facebook Groups. If you are the owner of a group, you can make an event where the group is the sponsor and, with the click of only one button, invite everyone in your group to your event. When setting up an event, you select a start and end time for the event. Facebook will notify users who have confirmed they are attending your event on Facebook when the event is drawing near.
  3. Posting a website: I feel like this is a Facebook application that people haven’t yet realized the full potential of. Facebook members who find interesting websites can “post” them on their Facebook profile. The poster’s friends will see the website that was posted in Facebook’s news feed that shows up every time a person logs on. This also works with Facebook groups and events; highlight the event or group’s URL and paste it like you would a web page.
  4. Facebook Pages: This will probably be the most controversial Facebook marketing tactic. Pages is an application that Facebook created in 2007 to be used in conjunction with Facebook Advertisements (check out their Facebook Pages blog post) . A page is created similar to that of a normal Facebook profile except that the page represents a company or a non-profit instead of a person. A page has a larger profile image, an about box, the ability to create notes and post items, and a wall for people to write on. I feel like the pages application has two drawbacks. The first is that you have to add the application in order to be able to view a Facebook Page. The second is that pages is not nearly as established as Facebook groups are. Nearly everybody checks out what groups a person joins; almost nobody looks at their Facebook pages. Having said that, you can post your page on your profile and create events for your page just like you can a Facebook group. Tiffany Derville at the PR Post and Tim at Tim’s Blog discuss the pros and cons of Facebook groups and pages, while the author of Uncontrolled Vocablulary talks about how hard it is for people to switch over from groups to pages.

Of course, establishing rapport with your audience is essential to making any of the above marketing tactics work; otherwise, people will not pay attention to whatever you’re inviting them to or posting on your Facebook profile.

There are many more ways to market on Facebook. If you have any tactics you like to use that aren’t listed, or if you disagree with anything I’ve posted, please feel free to discuss it in the comments section.

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9 Responses to “Facebook Marketing”


  1. 1 ambivalentmonk April 20, 2008 at 11:41 pm

    Unfortunately, events and groups can become so mundane, as well, when one is inundated with 10-20 invites a day. Too many people, myself included, just do mass invites that more often than not push people away.
    I tend to look at posted items, though, and I would argue that they reach a better target audience because it requires being active on the audience’s part (choosing and clicking on the link posted) as opposed to passive (being invited). It naturally weeds out those that wouldn’t be interested in the first place.

  2. 2 tiffanyderville April 21, 2008 at 1:02 am

    Bryan,

    Thank you for your detailed discussion about this topic. I enjoyed reading the links that you found too. The blogger on one of your links, Uncontrolled Vocabulary, was struggling with getting his group members over to the fan page area. I found on the Facebook page help section that Facebook will do the transfer automatically for you if you request it. It’s good to know.

    Tiffany

  3. 3 Greg April 21, 2008 at 1:55 am

    Hey Tiffany,

    Thanks for the pointer! I completely missed that when I glanced at the help section.

    Cheers,
    Greg

  4. 4 bry0000000 April 21, 2008 at 11:11 am

    ambivalentmonk,

    Too true. I know we’ve both encountered that when inviting Facebook members to groups. Page posting is the ultimate non-intrusive Facebook method to raise awareness for a company or an event. And if you already have a reputation for posting important items with your friends, they’re more likely to look at your posted items.

    Tiffany,

    Thanks for stopping by! I looked into it further and you’re right. Group members can be automatically transferred over to a Facebook page, but I’m still not sure if the members must already have the pages application installed in their Facebook profile in order to view the page.

  5. 5 tiffanyderville April 21, 2008 at 11:44 pm

    Bryan,

    I don’t believe people need to download a pages application. I did not need to download one when I joined some organizations’ pages, and the messages I see from organizations switching inform users that they don’t need to do anything. It looks seamless to me. Great discussion.

    Tiffany

  6. 7 liquidcash4u April 22, 2010 at 7:40 pm

    Hello,
    I recently began running ads on Facebook as I could be hands-off from creating groups, inviting people to events, etc. I just found that to be a drawn-out process. Running the ads has proven to be effective as Im getting targeted traffic to my sites. I do understand that alot of people are trying to advertise at little or no-cost and so I figured I would include a paid idea. 🙂 The ads can be targeted for budget, demographics as well as interests.

    I do like Facebook as it is an open forum for discussions on just about anything you can think about. This is a great article on the subject.

  7. 8 Brianne May 2, 2013 at 5:51 pm

    An interesting discussion is definitely worth comment.
    I think that you should publish more on this topic, it might
    not be a taboo matter but typically people don’t talk about these subjects. To the next! Cheers!!

  8. 9 online business June 25, 2016 at 9:11 pm

    I go to see each day a few blogs and blogs to read posts, but this website gives quality based content.


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About Bryan Saxton:

I am a Journalism Student at the University of Oregon and the Public Relation's Officer for the International Student Association.
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