Fix the Broken Conversation

Bloggers are typically adamant about engaging in a two-way conversation with their readers. The rise of social media, however, gives people more areas to comment about what bloggers are saying than just the comments section of the blog. For example, a post that makes the front page of Digg can have 400 comments on Digg’s website, and none of those comments will reach your blog.

How are bloggers supposed to respond to their readers without knowing what they’re saying?

YackTrack sets out to solve that problem by aggregating all the comments that a blog post receives on websites such as Reddit and putting them in one spot. The process is easy too: bloggers type in their post’s web address in the front page of YackTrack, and YackTrack displays every comment made about the post below. It divides the comments up by site, so bloggers can see who’s been responding on Technorati as opposed to who’s been responding on Digg.

While this looks like an application that’s trying to fill a niche already filled by Google Alerts, Google Alerts only let you know when a blog or a website is talking about you; Yacktrack sifts through a websites’ comments and blog’s comments.

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About Bryan Saxton:

I am a Journalism Student at the University of Oregon and the Public Relation's Officer for the International Student Association.
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